AN EXAMINATION OF MARKETING INTELLIGENCE SYSTSEM AND ITS EFFECTS ON SALES OF LANDED PROPERTIES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
From the findings of the study, there are factors that determine marketing intelligence of a firm such as personal factors which is attached to the employees of the firm, organizational factors which is associated to the firm’s managers and stakeholders, and meta-organizational factors which is dependent on the business environment and other competitors.
Findings also revealed the role as well the importance of marketing intelligence system to a firm. MIS serves as procedures for obtaining market information for organizations, It enables organizations to come up with meaningful marketing strategy necessary for increased sales performance and It is necessary for analyzing client behaviour and market trend.
The study further reveals that marketing intelligence has a significant effect on buyer’ commitment of landed properties as well as increasing the sales volume of landed properties when imbibed by a real estate firm.
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